Who We are
Guthani is a designer jewelry brand that breathes life into threads and beads. Every piece is handcrafted with love, inspired by India’s rich heritage and adapted for the modern soul. We don’t just create accessories — we craft stories, one knot and bead at a time.
Our Philosophy
At Guthani, we believe that every thread carries meaning, and every bead holds a memory. Our jewelry is for those who seek authenticity, emotion, and elegance in every detail they wear.
Our Collections
Signature Styles Inspired by Stories
Our jewelry reflects nature, culture, and celebration. Whether it's a bold boho choker, minimalist tassel earrings, or layered tribal necklaces, Guthani’s designs blend tradition with modern expression.
Some of our themed collections:
Ritu: Seasonal colors in bloom
Raag: Melodies captured in knots
Maati: Earthy tones & rural inspirations
Rangmanch: Folk art meets festive drama
Our Craft
Handmade with Heart
Each Guthani piece is made by skilled artisans — mostly women — who bring traditional techniques and modern aesthetics together. From intricate threadwork to playful beading, every ornament reflects time, patience, and personal touch.
Slow Fashion. Timeless Design.
We value quality over quantity. Our collections are ethically made, sustainably sourced, and crafted in small batches to ensure uniqueness in every creation.
150+
15+
Handcrafted Designs
Material